P.J. Fleck hears the same adjective used by rival coaches and other outsiders to describe his offense: Simple.
It's not meant as a knock, but it doesn't exactly sound like a compliment either. Fleck insists he is not annoyed by that opinion.
"Our offense is our offense," he said. "Our offense evolves every single year. We do different things every year. We're not hard to figure out."
Maybe not, but their offense has become a nightmare for opposing defenses. The Gophers rank 15th nationally in scoring at 37.6 points per game, which is on pace to finish as the second-highest scoring average for the program since 1946.
The 2003 Gophers offense led by Marion Barber III and Laurence Maroney set the program record at 38.7 points per game.
The growth from Year 1 of Fleck's tenure to Year 3, and why his team is 9-0 and ranked No. 7 in the Associated Press poll and 17th and most likely climbing in the College Football Playoff rankings, is best illustrated in the offense's evolution.
In 2017, Fleck's first season, the Gophers finished 108th nationally in scoring at 22.1 points per game.
Last season, they ranked 65th at 28.9.