Hormel Foods is continuing its move into the organic food market.
The maker of Spam on Wednesday announced the $286 million purchase of organic snacks company Justin's LLC as it reported profits that jumped 20 percent in the latest quarter and raised its outlook for the second consecutive period.
Yet the Austin-based company's shares fell more than 8 percent, spurred at least by some doubts about whether it could sustain its favorable operating margins.
Justin's is a Boulder, Colo.-based producer of nut butter snacks such as organic peanut butter cups and snack packs that are available at some Whole Foods, Lunds & Byerly and Target stores. Hormel said the purchase complements its brand portfolio, which includes Skippy peanut butter, and fits with younger and more health-conscious consumers.
"We are excited to work together with the Justin's team to bring these great natural and organic products to even more consumers, leveraging key Hormel Foods resources to drive continued innovation and growth to this on-trend category," said James Snee, Hormel's chief operating officer, in a statement.
Brian Yarbrough, a stock analyst at Edward Jones, said he thought it was a good deal for Hormel.
"I do think it's a growing category," he said. "It's natural, organic; that's where all the growth is."
Hormel moved into organic and natural meats last year with the $775 million purchase of Applegate Farms, based in New Jersey.