Teams with 10 or more losses in mid-February like the Gophers can't afford to drop too many more games to stay in contention for the NCAA tournament.
So Sunday had heavy March Madness implications, and when the Gophers needed their best, they were outscored 11-0 in the last 5:25 of a 58-55 loss against No. 21 Iowa in front of an announced sellout crowd of 14,625 at Williams Arena.
Five of six possessions in that final stretch ended in a turnover, and Daniel Oturu's errant front-end free throw negated a chance to tie the score in the waning seconds.
The 6-10 sophomore star, still toeing the line, buried his head in his hands after Iowa grabbed the rebound.
"We didn't want to go win that game when we needed to," coach Richard Pitino said.
The Gophers now have to hope they won't look back on Sunday and say this was the loss that sealed their fate.
Oturu's missed free throw was just one of several mistakes that cost the Gophers (12-12, 6-8 Big Ten) the game.
Minnesota broke a 47-47 tie with an 8-0 run, but the lead with just over five minutes left was far from a cushion considering the pressure of being in desperation mode for a quality win.