Darrell Thompson notices the jackets and hats now when he walks his dog. They're not all the usual black North Face or Canada Goose parkas. Instead, he's seeing more often those unmistakable shades of maroon and gold.
Thompson, a former star running back and current team radio analyst, said noticing this much Gophers gear in daily life — from the block "M" to coach P.J. Fleck's "Row the Boat" slogan — is a first in his 51 years.
That subtle change signals a significant transformation: The Gophers are relevant again in Minnesota.
This year's team is undefeated at 8-0, sporting a No. 17 College Football Playoff ranking and the best start to a season since 1941. This weekend presents the biggest game in more than a decade, when No. 4 Penn State, also 8-0, comes to a sold-out TCF Bank Stadium on Saturday morning. The Gophers have battled for significance in a saturated professional sports market for years. The team hasn't won a Big Ten title or national championship since the 1960s, meaning many winning-starved Minnesotans haven't progressed beyond casual fans.
Convert Andrew Wilson, 30, of Minneapolis, is a Pennsylvania native, grew up a die-hard Penn State fan and even went to school there, like his parents, before transferring to Minnesota in 2008. While he's now a huge Gophers fan, he admitted to some culture shock when he first arrived on campus.
"It felt like a high school atmosphere," Wilson said, comparing the Gophers' crowds to Penn State's 100,000-plus capacity. "… Got out here and was expecting more. But then I kind of realized the history, I mean, hasn't been that great."
That might be on the verge of change. The last time the Gophers seemed to have commandeered a spotlight this bright was when Michigan came to town in 2003. Ranked No. 17 at 6-0, the Gophers looked poised to beat No. 20 Michigan in front of a sold-out Metrodome crowd. Until they combusted in the fourth quarter and lost.
The Gophers coach at the time, Glen Mason, recalled the fervor that started around his team before that game, how that was the hardest ticket in town. But the next game, when the Gophers played No. 15 Michigan State at home, attendance dropped by more than 20,000.