LOS ANGELES – Before every new season of "Fresh Off the Boat," the ABC marketing department designed an ad campaign in which the show's characters would be inserted into different classic paintings, including "American Gothic," "Nighthawks" and "Whistler's Mother." Aside from being a visual treat, the promos reminded viewers that the Huangs were just as much a part of this country as Iowa farmers and Greenwich Village diners.
"Putting the family in iconic art, that said it all," said Vicki Dummer, the network's head of current series programming.
"Fresh," which wraps up its six-season run Friday with a one-hour episode, was in many ways familiar fare that relied on stock characters: goofy dad, strict mother, battling siblings, loony grandma.
But their race made them groundbreakers. It was the first network sitcom with a primary cast of Asian-Americans since 1994's "All-American Girl" — and that Margaret Cho-led series only lasted 19 episodes. "Fresh" will clock out with 116 episodes.
"I've been on this show a third of my life. It's part of me now," star Hudson Yang, 16, said last month during an ABC cocktail party at the Television Critics Association press tour. "I didn't really take it all in, what it really truly meant, until this year. I think it actually changed the meaning of 'fresh off the boat.' It used to be a derogatory term. But now, maybe it's a term of endearment."
In the series, based on celebrity chef Eddie Huang's upbringing in Orlando, Yang played Eddie, a hip-hop-loving teenager who is initially embarrassed that his mom packs Chinese noodles for his school lunch. But over the course of the series, Eddie slowly embraced his roots. In one recent episode, he persuaded his father to add a Chinese dish to the menu at his steakhouse. Being Asian became a source of pride.
"This has been my little contribution to the Asian community," said executive producer Melvin Mar, who along with his business partner Jake Kasdan, also spent the past six years rebooting the "Jumanji" film franchise. "I get messages from fans whose kids are glued to the TV because they're watching people that look like them. Even in my own family, it's meant something."
Mar feels he's just getting started. He's hoping a "Fresh" episode earlier this season that revolved around an Indian-American family running a motel will be picked up as a spinoff series in the fall. He also wants to develop a new sitcom set in modern times, rather than the '90s.