Record profits, strong sales, an aluminum truck, a road map for rapid rollout of robot taxis. None of these developments have managed to lift Ford Motor Co.’s stock.
Investors instead have punished Ford for more than two years, driving down shares by 26 percent since boss Alan Mulally retired and company veteran Mark Fields took over as chief executive. Now Fields and Chief Financial Officer Bob Shanks are going to take another shot at convincing Wall Street that the 113-year-old automaker is worth the bet.
Fields and Shanks have their chance on Wednesday, when they map out a strategy to investors and analysts at headquarters in Dearborn, Mich.
“There is a lot riding on this investor meeting because Ford has been unable to really move the needle on the stock price, despite some pretty bold announcements and projections,” said Jeff Schuster, an analyst with consultant LMC Automotive.
Some of the forces working against Ford have roots in Silicon Valley, where self-driving car aspirations are seen as a threat to old guard automakers. Ford’s attempts so far to outline a response have proved ineffective.