At the height of the holiday season, shoppers are out fueling what the National Retail Federation says will be 4 percent increase in spending over last year. But the economic pickup has failed to reach many west-metro residents, according to social-service nonprofits, which still have many people coming to them hungry and looking for help this year.
In Hopkins and the towns along eastern Lake Minnetonka, the demand for food and social services has increased 131 percent since the recession, said Peg Keenan, director of Intercongregation Communities Association. As the economy has improved, she said, some of the association's clients have found jobs, but even "if they do [find] jobs, they're part-time or lower salaries."
In a community with a reputation for wealth, Keenan said, the number of people the association serves is equal to the population of Excelsior. "People lose jobs here, too," she said. "People have health crises; people divorce."
That leaves the association to help in the cases it can, she said, including food support, help finding work, and help with rent and utility payments to stabilize a family's budget while, for example, someone waits for a new job's first paycheck.
To help low-income residents enjoy the holidays, the association sells certificates at Cub Foods to pay for Thanksgiving turkeys and the fixings. At the height of the recession in 2008, Keenan said, 816 households received turkeys. This Thanksgiving, 943 families needed help.
But affording a turkey or Christmas ham is the least of the worries for people without work or food, said Michelle Ness, the executive director at PRISM, a Golden Valley-based nonprofit. By the end of the year, low-income people have run out of money from the earned income tax cedit, but growing children still need new coats and gloves, and with the holiday breaks they aren't receiving free and reduced-price lunches at school.
Parents know, said Ness, that if children "didn't have breakfast and lunch [at school], those kids would go without food." With PRISM's food shelf, "we're on the other end of that," she said. In November, to make up for a cut to food stamps, or the Supplemental Nutrition Assistance Program (SNAP), the nonprofit started allowing families to come twice a month and take more food.
All this comes before the pressure of finding money for Christmas presents. To help, PRISM runs a free holiday toy shop for registered parents as well as a resale clothing store open to the public. Ness said need for the holiday toy shop program has kept steady since 2011.