I am 12 years old, and a friend has obtained a cassette copy of what would become 2 Live Crew’s most famous release: “As Nasty As They Wanna Be.”
The cover art is four members of the group staring at four women in thong bikinis. The key single, which made its way onto radio play, is “Me So Horny.” Even the dirty, explicit version of the song is one of the cleanest, least explicit tracks on the entire cassette.
The only real exposure to rap music before this came in the form of Tone Loc’s “Loc-ed After Dark.” It came out two weeks before “As Nasty As They Wanna Be,” and Tone Loc might as well have been singing choir songs by comparison.
2 Live Crew is outrageous. The lyrics are so shocking — again, remember, 1989, Grand Forks, 12 years old — that they almost seem incomprehensible. This is way before Internet pornography or even sexually explicit content on TV was everywhere.
The leader of the crew is Luther Campbell. He is brash. He has one thing on his mind. He gives zero you know whats.
Now the year is 2016, and the place is Minneapolis.
I am close to 40 years old (shut up), and I have just learned that Luther Campbell — yes, the same one — has been hired as a defensive coordinator of a Florida high school football team.
This isn’t so stunning in and of itself; Campbell apparently has held several coaching jobs in the Miami area over the years and has a pretty solid football reputation. At some point, it was decided that Campbell could alter his path from sexually explicit rapper to a leader of young men. Sure, why not.
But the whole story, man. Let’s just let the Miami Herald take things for a minute:
Miami Jackson High made history Monday by announcing Lakatriona Brunson as the first female high school football head coach in Florida. But hiring Brunson, who moonlights as a reality TV character, wasn’t the only celebrity addition. The Generals also named former rapper Luther Campbell as the team’s defensive coordinator. … Brunson, also known as Bernice, has gained attention in recent years for her role on the truTV series South Beach Tow, which began airing in July 2011. Brunson is a driver and assistant manager for Tremont Towing, the company portrayed in the show.
Campbell has gone from rapping to coaching, his football boss is a woman, and she’s a reality TV star. If you want a narrative about how much has changed from 1989 to 2016, I don’t know if it gets much clearer than this.