Colleen Gonzalez

30, mother of four very busy kids, domestic engineer

What are you wearing? Purple boots by Soda from eBay, Mossimo knit dress from Target, vintage sweater and purse, tights and socks from Marshalls.

Describe your style: Fun, comfortable and unique.

Bringing the kids shopping: Yes or no? Yes! But not all of them together. One-on-one time is a very nice thing.

Tall boots seem to be a fashion must-have. What's another? A pop of color. I've been having fun with purple lately.

Elaine Bransford

30, high school English teacher

What are you wearing? My mom's vintage Frye boots, Uniqlo jeans, a J. Crew jacket and earrings by local jewelry designer Gia Gifford.

Describe your style: As easy as possible.

Most adorable thing seen at Rock the Cradle: My kid at the drum set! But I might be biased.

Tall boots seem to be a fashion must-have. What's another? For me, big ol' earrings. I love to shop local (www.giagifford.com).

Britney Hansen

22, artist / student

What are you wearing? Earrings from Urban Outfitters, scarf from Nordstrom Rack, thrifted dress, Steve Madden tights, BCBG brown leather boots.

Describe your style: Girl next door, mildly obsessed with the '60s.

Bringing the kids shopping: Yes or no? Absolutely. You can't live without their brutal honesty.

What's another fashion must-have? A last-minute scarf. I feel naked without one.

Jen Webb

27, coordinator, Alternatives for People With Autism

What are you wearing? Jeans, purse and cardigan from Urban Outfitters, Nine West boots, hand-me-down tank.

Describe your style: Eclectic.

Most adorable thing seen at Rock the Cradle: All the kids dancing to Jeremy Messersmith's performance -- classic!

Bringing the kids shopping: Yes or no? No. Great finds take time.