If you plopped down on your couch with a cold beverage and tub of popcorn for the recent start of the National Football League season, you couldn't have helped noticing something even more striking than Adrian Peterson's return to the gridiron.
Based on what you saw on your flat screen, it would have been easy to conclude that the games on the field have taken a back seat to the fantasy contests being advertised during virtually every break in play.
You're not imagining things. DraftKings, the biggest presence in the fantasy sports market, spent more than $16 million on TV ads during the first week of the NFL season, making it the No. 1 U.S. advertiser during that period, according to media tracking site ispot.tv. DraftKing's chief competitor, FanDuel, was right up there, too, spending about $11 million, good for sixth place.
For those of you new to all of this, fantasy sports involve participants selecting teams of professional athletes who "score" points for players based on what the athletes do in their real games. In the old days, fantasy sports amounted to a few friends slogging through a league season, often without the benefit of a computer, with the hope of winning a few bucks. But organizations such as DraftKings and FanDuel have turned the business on its head by offering hundreds of online contests that allow daily play.
Participants are not stuck in long seasons — the payouts are fast, and they can be big.
The Fantasy Sports Trade Association estimates that more than 56 million people in the U.S. and Canada will take part in fantasy sports in 2015, and they're expected to spend $15 billion doing so — most of it on football.
So what do all these people playing expect to get for all that money they're spending? Fun, recreation, competition — and, of course, the possibility of winning. It's safe to say that players are not forking over that much money because they think they're going to lose.
But despite all of the money being paid out by these organizations, some people do lose. That's the gamble you take when you play.