Face Time: Factory fabulous

April 26, 2011 at 1:57PM
Sara Glassman, sglassman@startribune.com
For the �Glitter Ball 4: A Night In Warhol's Factory," Rock the Cause transformed the Grain Belt Bottling Building into a 1960s hotspot. Jake Rudh, Melissa Anne Murphy and William Godlin.
For the "Glitter Ball 4: A Night In Warhol's Factory," Rock the Cause transformed the Grain Belt Bottling Building into a 1960s hotspot. Here are Jake Rudh, Melissa Anne Murphy and William Godlin. (Star Tribune/The Minnesota Star Tribune)

When Andy Warhol declared "in the future everybody will be world famous for 15 minutes," he might have been envisioning "The Glitter Ball 4: A Night in Warhol's Factory."

For the April 8 event, local organization Rock the Cause turned the atrium of the Grain Belt Bottling Building into Warhol's famous Factory, a studio and hangout space, to raise money for the Youth Performance Company. To a background of live music, guests dressed in the manner of Edie Sedgwick and other Warhol "superstars" and were filmed for "screen tests" that were projected on the wall.

The 1960s underground theme resonated for Scott Herold, CEO and chairman of Rock the Cause. "It really defines [current] indie culture and music, which is still influenced by that era," said Herold. "We live in a time when everyone wants to be famous, and [Warhol] was the ultimate at being famous and deeply shallow."

The event was hip enough to attract Jason Lee, a Jim Morrison lookalike, who channeled the rock star so well he was offered a gig as front man for a Doors cover band. While Lee, a nondrinker, thought the party was "awesome" he wasn't convinced Morrison would agree. "He'd think it was lame -- not enough drugs, drinking or nakedness," he said.

Still, it seemed like all the Edies in the crowd had a ball.

Sara Glassman • 612-673-7177

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Story and photos by sara glassman, Star Tribune