If you've ever wondered how footage of sports fans in the stands is shot for commercials, I can tell you exactly how it happened in one specific instance.
I was there, and I participated.
You've likely seen the commercial, which began airing recently: In it, Twins fans in a bunch of different scenarios stop what they're doing — sometimes to the point of distraction — as Miguel Sano hits a long home run.
The shoot was April 19 during a 12:10 p.m. Tuesday game against the Brewers. The protocol was fairly simple: the extras were supposed to meet outside of Gate 29 before the game to get their (free) tickets and then gather in Section 126 (down the left field line) before the game started.
We were encouraged to wear Twins gear, but otherwise non-logo gear. And once the shoot was done, we were free to watch the rest of the game (which the Twins ended up losing 6-5).
I headed to the section about 20 minutes before first pitch. Folks from Periscope — the agency putting together the commercial — were milling around and getting set up. There was a VERY fancy camera and a lot of important-looking people (director, camera operators even a makeup person!) preparing for the work.
I took a seat next to Robert Meshbesher, another extra who said he found out about the commercial shoot from Facebook. He said he used to have season tickets but no longer does.
He hadn't been to a game yet that year and figured this was a great way to make one. Some extras had won contests to be part of the shoot; others had answered casting calls.