Long before Diana became the people's princess and Imelda Marcos captured the attention of her nation, there was Eva Perón, a poor villager and onetime actress who rose to become Argentina's powerful first lady.
In a meteoric life, she became an icon of feminine clout who was adored and reviled in equal measure. That she died young, of cancer at age 33 in 1952, only enhanced her status.
"Because we have all these visible female leaders now, it's hard for us to imagine what things were like during Evita's time," said Hal Luftig, lead producer of the Broadway tour of "Evita" that opens Tuesday at the Orpheum Theatre in Minneapolis.
"Remember, this was the 1940s and '50s — women didn't have many rights anywhere. And here she is, a tremendous figure who is asked to run for vice president but cannot, because of her health. Evita was one of a kind."
Even in death, Eva Perón knew drama. Her embalmed corpse was at one point stolen out of Argentina. She inspired films, books and plays, including "Evita," the Andrew Lloyd Webber-Tim Rice musical that opened on Broadway in 1979. That production won seven Tonys, including for stars Patti LuPone and Mandy Patinkin. The show was made into a 1996 film starring Madonna and Antonio Banderas. "Evita" was revived on Broadway in 2006, and again 2012, running for 46 weeks and grossing $52.7 million.
When he was growing up in Long Island, Luftig used to come into Manhattan for Broadway shows. He saw "Evita" many times and knew, he said, that he would someday like to have his name come before the credits. Now he has.
The show stars Caroline Bowman as Evita.
"Her impact was gigantic," said Bowman, whose Broadway credits include the Lady of the Lake in "Spamalot" and Elphaba in "Wicked." "She uses her intelligence and looks to seduce a man and a nation. She was a sponge who soaked up everything and used it all to her benefit and causes."