Edina couple's home-makeover show picked up by HGTV

Episodes will focus on Twin Citians' real-life remodeling projects.

February 8, 2019 at 9:20PM

Brad and Heather Fox, partners in Fox Homes, are extending their run as HGTV stars. The network announced this week that the Edina couple's show, "Stay or Sell," which aired as a pilot last summer, has been picked up for an eight-show run starting next summer.

The reality home-makeover show will follow the Foxes, both Realtors and renovators, as they help Twin Cities clients renovate their current home or buy and remodel another nearby.

Expect to see a lot of local sights, local artisans — and extreme local winter.

"The feedback was that they loved Minnesota, love the weather," said Heather. "It's like a character on the show."

The Foxes learned that the show had been greenlit last August but had to keep it "hush hush" until it was announced by the network. The couple started filming the eight new episodes in November. "They wanted to wait and film during the winter season," said Heather. Filming will continue through May, focused on eight homeowners and their projects in St. Louis Park, Minneapolis and Plymouth.

"We have some really awesome families," said Heather. "There's a lot of story and a lot of heart." All the projects are for growing families that need more room, including a single woman with three foster children who is adding space so she can host more kids.

The Foxes' own two young sons, who appeared in the pilot, will continue to make appearances. "The kids are having so much fun," said Heather. Graham, 7, helped her re-cover a chair for one episode. "He's a huge HGTV fan. Wesley, who's 5, is kind of indifferent but he likes the attention."

In addition to showcasing the Foxes' work, they see it as "a platform for local artists and artisans, to get to do their thing on a national stage," Heather said. "People think this is a flyover state but our metro is super-artistic and has a lot to offer. We want to show it."

While shooting the pilot was "pretty manageable," said Heather, shooting eight more episodes has been time-consuming. "Now with eight, we're essentially doing it as a full-time job, 30 to 40 hours a week, while still running our companies, parenting and trying to do life."

While the eight projects for the first season are underway, the Foxes are already on the lookout for next season's clients. "We've decided it would be a huge help, if there is a Season 2, to start with a backlog of people we can have set to go," she said.

The Foxes haven't been told an air date for the first episode, but expect it to begin in August on Monday nights, Heather said.

Brad and Heather Fox posed for a portrait with their two sons at their home. ] ANTHONY SOUFFLE • anthony.souffle@startribune.com Brad and Heather Fox, who buy, sell and fix up homes a la Chip and Joanna Gaines, and have shot a pilot for a television show on HGTV that airs July 9, posed for a portrait Friday, June 15, 2018 at their home in Edina, Minn.
Brad and Heather Fox with their two sons. (The Minnesota Star Tribune)
about the writer

about the writer

Kim Palmer

Reporter, Editor

Kim Palmer is editor/reporter for the Homes section of the Star Tribune. Previous coverage areas include city government, real estate and arts and entertainment 

See Moreicon