Serious coffee drinkers need to know about Dogwood Coffee Co., the fanatical new coffee bar in Calhoun Square.
Anyone who has stood in line for a coffee at Rustica knows the drill; that operation, formerly known as Bull Run Roasting Co., was the incubator for this anti-Starbucks Uptowner. I dropped by late last week and talked with owner Greg Hoyt about his new venture.
Hoyt sold majority interest in his Bull Run wholesale operation in September, preferring to concentrate on his burgeoning retail business. "It was the right time to splinter this thing off," Hoyt said. "You should have seen the lawyers figure out the non-compete."
Don't go here for a French roast, or a shot of amaretto syrup in your pumpkin-spice latte. The beans are scrupulously sourced from small-batch growers, and coffees are served in single 10-oz. pours. "We're not snobs, or jerks, we're just seeking amazingly exquisite coffee," Hoyt said. "This fits hand-in-glove with what's happening with beer, with charcuterie. It's another intersection."
Customers are greeted by a center-counter concierge, and are directed to the right for straight-up coffee -- made using a state-of-the-art Clover single-cup device, an $8,500 investment -- or to the left for espressos and lattes from a sleek Aurelia model Simonelli machine, the same instrument used in high-pressure barista competitions.
The Clover, the Maserati of single-cup coffee makers.
"We spent more on equipment than on furniture and fixtures combined," Hoyt said, gesturing to the large wall of grey laminate-finished cabinets lined up behind the coffee bar. "I'm hoping that people don't come here for our cabinets, they come for the coffee."
Another cool tool: the Uber-Boiler, which delivers water at precise, accurate temperatures. "Not in the boiler, but at the spout," Hoyt said, and yes, there's a difference. There's also a built-in gram scale to ensure exact proportions of water to coffee. A lot of details go into making a perfect cup of made-to-order coffee. (Prices start at $2 for Americanos, steamers and espressos; lattes start at $3.50).