To commemorate National Grammar Day (it was March 4), Redfin teamed up with the grammar experts at Grammarly, an automated online proofreader, to see if grammar mattered to home buyers. Here's what they found:
- Photos were more important than the home’s description, but 87 percent said the description was either extremely important or very important.
- 43.4 percent of the 1,291 people surveyed said they would be much less inclined to tour a home if the listing contained misspellings or improper grammar.
Here's what Seattle Redfin agent Chad Dierickx had to say about the survey: “When buyers are browsing homes for sale, everything about the listing has an impact on their experience,” he said. “Photos grab your attention, but the listing description fills in the gaps by helping a buyer understand what photos can’t."
And Allison VanNest at Grammarly, : “A home listing filled with misspellings or grammar errors sends a signal to potential buyers that details are not important.”
Here's a link to the complete survey, but I'm interested in the funniest/worst real estate listing misspellings you've run across. Include them in the comments section of the blog.