Tracy Claeys met individually with his offensive linemen over the winter to outline his expectations in rather blunt terms.
They needed to become stronger, more physical and meaner on the field.
Now get to work.
"He kind of laid it out on the table," right tackle Jonah Pirsig said.
Disappointing would be a polite way to describe the Gophers offensive line last season. As a whole, the line struggled against brute strength, and internal frustration stemmed from a belief that the linemen were simply too nice. They lacked an element of nasty in their attitude.
Claeys set forth to change that. He started by hiring Bart Miller, a 31-year-old taskmaster, to whip them into shape.
Miller pulled no punches in his first meeting with his group. He told them that the culture was going to change and that the process would be a kick in the pants.
"It's not for the faint of heart," Miller said. "If you can't take it, there's no negotiation. You're out, next guy in. We'll find somebody that will."