4,000
A baby's approximate lifetime diaper use.
1961
The year in which the first modern disposable diaper, Pampers, was introduced.
467
diapers are used every second in the country.
40.3 million
diapers are used every day in the U.S.
Diapers by the numbers
April 30, 2010 at 1:41AM
95.6 percent
of diapers used in U.S. are disposable.
36 percent
Pampers share of the U.S. diaper market.
36 percent
Huggies share of the U.S. diaper market.
$9 billion
in Pampers revenue in 2009. Pampers is the highest-grossing brand in the global diaper market, as well as for Procter & Gamble.
Sources: Procter & Gamble Co.; Kimberly-Clark Corp.; Richer Investment Diaper Consulting Services, Nonwovens Industry JANE FRIEDMANN
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It’s too soon to tell how much the immigration crackdown is to blame.
