4,000

A baby's approximate lifetime diaper use.

1961

The year in which the first modern disposable diaper, Pampers, was introduced.

467

diapers are used every second in the country.

40.3 million

diapers are used every day in the U.S.

95.6 percent

of diapers used in U.S. are disposable.

36 percent

Pampers share of the U.S. diaper market.

36 percent

Huggies share of the U.S. diaper market.

$9 billion

in Pampers revenue in 2009. Pampers is the highest-grossing brand in the global diaper market, as well as for Procter & Gamble.

Sources: Procter & Gamble Co.; Kimberly-Clark Corp.; Richer Investment Diaper Consulting Services, Nonwovens Industry

JANE FRIEDMANN