ATLANTA – In the past few years, Delta Air Lines' CEO offended some Middle Easterners with a reference to Sept. 11, pitted the carrier against Boeing Co. in a trade issue and upset conservatives at home in Georgia.
Is this any way to run an airline?
It is for Richard Anderson, who in nearly eight years as chief executive has taken Delta from bankruptcy to record profits and soaring customer satisfaction rankings. With Delta prospering, the 60-year-old Anderson now is advocating a cause that could cement his legacy — or tarnish it.
Anderson says the rapid U.S. growth of the Persian Gulf airlines stems from billions of dollars in market-distorting subsidies from their governments. He is urging the Obama administration to freeze new flights into the U.S. In this fight, some admirers see Anderson growing into a blunt-speaking industry statesman, a role vacant since American Airlines' chain-smoking, in-your-face chief Robert Crandall retired in 1998.
"Both of them were not afraid to tell you what they think," said former Continental Airlines CEO Gordon Bethune.
Anderson's efforts to watchdog the Gulf carriers' expansion may be his biggest public challenge since he led Delta's purchase of Northwest Airlines seven years ago — and his most contentious.
The travel and aviation industries are far from united on curbing Persian Gulf flights. Airports and travelers benefit from more service. JetBlue Airways jumped in this week with a letter to three Cabinet secretaries saying Delta and its peers received "indirect subsidies associated with bankruptcy protection." In February, executives at FedEx and United Parcel Service joined in writing the same officials to warn against restricting "legitimate competitive opportunities for foreign carriers."
It's dicey whether Anderson will get help from Washington. Lawmakers will be lobbied by conflicting constituencies while the administration may not want to stir already-muddled Middle East politics.