DALSIN INDUSTRIES AND HEARTHLAND PRODUCTS
Business: Family-owned contract manufacturing and design engineering company specializes in sheet-metal fabrication for office furniture and other industries. Subsidiary Hearthland Products produces proprietary Memphis Wood Fire Grills and Hearthland Pellet Stoves.
Founded: 1945; launched Hearthland in 2009
Headquarters: Bloomington
Website: www.dalsinind.com
Employees: 115
Executives: Dalsin: Gary Fruth, CEO/president; Mike Simich, vice president of sales; Carolyn Mattila, marketing director. Hearthland: Fruth, CEO and president; Bob Borgerding, general manager; Rick Price, national sales manager; Mattila, marketing director.
2010 revenue: Dalsin more than $20 million; Hearthland: $2.1 million, projected $2.5 million to $3 million in 2011.
Strategy: Advance development and market penetration of Hearthland Products' grills and stoves; keep Dalsin in its core manufacturing business and working with several large, key customers.
