The dairy industry thinks that a “no added sugar” or “reduced calorie” label on artificially sweetened chocolate milk and 17 other dairy products is a deal breaker for kids. So they’ve gone to the U.S. Food and Drug Administration for permission to ditch the descriptive labels.

 

The International Dairy Foods Association and the National Milk Producers Federation are touting the proposal as an obesity fighter since kids may be more willing to consume artificially sweetened products if they don’t know about it.

The proposal would, if accepted, change the basic definition, or "standard of identity" of chocolate milk and other dairy products so that artificial sweeteners wouldn't require a separate heads up on packaging.

Though products must still list all ingredients, the FDA wants to make sure consumers are sufficiently informed, so they’re asking for public input.

Comment by May 21 on the FTC's website or call 1-240-402-2371.

Consumers may also mail comments to:

Division of Dockets Management (HFA-305)

Food and Drug Administration

Docket No. FDA-2009-P-0147

5630 Fishers Lane, rm. 1061

Rockville, MD 20852