Business: Family-owned showroom that offers in-store and online lighting for homes, home offices and outdoor use, plus mirrors and framed art.

Founded: 1926

Headquarters: St. Paul

Website: www.creative-lighting.com

Employees: 20

Executives: Michael and Jonathan Minsberg, co-owners

2008 revenue: $5 million

Strategy: Seek to boost sales through redesigned website, increase energy-efficient lighting options to meet rising demand.