Creation is getting creative.
Creation, a London-based communications agency who has handled public relations for clients such as Microsoft and Pizza Hut, has hired its first global executive creative director and moved him to its Twin Cities offices.
Brad Cohn, who most recently served as the chief creative officer at Paradise Advertising in St. Petersburg, Fla. before freelancing, starts in his new role on June 1. Cohn began his more than 20-year agency career working for BBDO Mpls. His experience has grown to include work with clients such as HP and McDonalds.
“They don’t really have any creative leadership yet,” Cohn said, in an interview. “I think job number one, first and foremost, is to look at the creative output and make it better and make sure the quality of everything is at a high level."
Cohn will be responsible for the firm’s “creative output globally, working on some of the agency’s key client assignments as well as leading and coaching creative teams around the world.” In the first year, Cohn said he hopes to build out the department.
Cohn called Minneapolis “a little gem” in the creative talent sphere.
Creation, which was founded in 2011, is an Interpublic Group agency and a subsidiary of Weber Shandwick. According to The Holmes Report, in its earlier days the firm was “primarily a production and design shop with a large focus on the UK and Europe.”
“We have an opportunity to build a really great agency so I’m excited about that,” Cohn said.
Creation, which has about 20 people in its offices in Bloomington, will be moving in the fall into the 510 Marquette Building in Minneapolis where McCann Minneapolis (formerly Mithun), another Interpublic Group agency, is currently housed, Cohn said.