Behind closed doors and papered-over windows, a half-dozen storytellers have been scrambling to conjure a fantasy world with compelling characters, fierce dialogue and an intricate plot. But this is no ordinary writers' room: It's Telltale Games, an independent video-game studio that has developed an intense following by prizing nuance and narrative in an industry more often associated with clattering machine guns and screeching getaway cars.
Considered by some to be the "HBO of gaming," Telltale has set itself apart by adapting popular books, movies and television shows — "Back to the Future," "Jurassic Park" and "The Walking Dead" — into adventure games released as short, episodic chapters that can be downloaded for $5 each. This model taps the same slow-burning qualities that have made prestige television dramas so popular and allows Telltale to work on multiple projects for less money than some companies might spend on games that sell for $60 a copy.
The studio, based in San Rafael, Calif., recently has turned considerable attention to the next big name on its roster, a video-game version of the epic fantasy series "Game of Thrones," now in Season 4 on HBO. The character development and sense for story that sold HBO on a deal with Telltale are time-tested qualities, no matter the format.
"There's a reason we've seen this strategy emerge in media again and again over the years," said Katherine Isbister, director of the Game Innovation Lab at the Polytechnic School of Engineering at New York University. "Human beings enjoy being in the thrall of an ongoing saga. It allows us to get to know a world and characters over time and gives us a chance to reflect and discuss."
While producing the "Game of Thrones" game, which is due this year, Telltale also is working on the second season of "The Walking Dead" and on "The Wolf Among Us," based on Bill Willingham's "Fables" graphic novels.
"We're solving problems on a story level that other game companies don't even realize are problems," said Dan Connors, co-founder of Telltale. "We're approaching this like it was a film or television series."
Connors created the company in 2004 with Kevin Bruner after they left LucasArts, the video-game publishing arm of Lucasfilm now owned by Disney. They wanted to make games as exciting as television — to have people debate them with as much enthusiasm as they did for a show like "The Sopranos." The challenge with each project is to avoid alienating an established fan base.
Telltale's first episodic series, "Sam & Max Save the World," was released in 2006 in monthly installments. This was followed by games based on "Strong Bad," "Wallace & Gromit," "Back to the Future" and "Jurassic Park." The biggest success came in 2012 with "The Walking Dead," adapted from Robert Kirkman's comic books and the hit series on AMC.