With a few notable exceptions like Intel Corp. and Hewlett-Packard Co., most major technology employers had long resisted requests to release the employment data that they regularly file with federal labor regulators. Although Google says it had been planning to share its diversity number for months, the company didn't release the data until shortly after Jackson demanded the information in May. That breakthrough triggered a domino effect across the industry.
Jackson, 73, says he intends to hold the companies accountable for promises to make their workforces look more like the overall population. He met with Microsoft CEO Satya Nadella last week and had what he described as a "positive and productive dialogue" Monday with Apple CEO Tim Cook.
He has another closed-door meeting scheduled Thursday with Intel CEO Brian Krzanich. Next month, Rainbow PUSH will release the first of what Jackson promises will be an annual scorecard rating the diversity progress of major tech companies.
"Many of these companies had an unfounded fear that we wanted to disrupt them," Jackson said in an interview. "We came not to disrupt, but to build. Inclusion will lead to growth."
Silicon Valley, a place that prides itself on progressive thinking and meritocratic policies, has a lot of ground to make up. For instance, only 2 percent of the U.S. workers at Google and Facebook are black and the number of Hispanics is below 5 percent at both companies. Cutting across the U.S. in all industries, 12 percent of the workforce is black and 14 percent is Hispanic. Meanwhile, less than one-third of the worldwide workforces at most major technology companies, including Google, Apple and Facebook, are comprised of women.
Google already has underscored its commitment to bringing more women into the technology industry by pouring $50 million into a program called "Made With Code" during the next three years and partnering with nonprofits such as Girls Who Code, which has been running summer educational programs for girls since 2012. In October, Google launched an effort to diversify the gender and ethnic mix of its suppliers, said Yolanda Mangolini, the company's director of global diversity.