Minneapolis advertising agency Colle+McVoy has welcomed a new executive creative director. Laura Fegley, who is relocating from New York, is tasked to help accelerate the agency's growth by "elevating its overall creative product and visibility, both nationally and internationally."
Fegley will join Chief Creative Officer Mike Caguin in overseeing the creative department as well as work to manage key global accounts. She will also play a role in business development.
“Laura is that incredibly rare combination of creative talent, culture builder and the kind of leader anyone would die to work for,” Caguin said, in a statement. “As for her breadth of experience, long list of accolades and range of work, it all speaks for itself. Laura is a perfect fit for Colle+McVoy.”
As an executive creative director at BBH New York, Fegley was named one of “The Most Creative Women in Advertising” by "Business Insider." She oversaw the global Vaseline business and various brands under the Newell-Rubbermaid account. Before BBH, she held creative director roles at JWT, and Cliff Freeman and Partners, working on accounts such as Stouffers, Toll House, and DSW. During her time as a freelance creative, she worked with numerous brands including BMW, Absolut, Heineken, and Pampers.
“Minneapolis has such a strong ad community and Colle+McVoy is not only successful, but has built the foundations to become the next evolution of an ad agency,” said Fegley, in a statement. “I’ve been so blown away with the team and will use my experience to add to the recipe.”
Fegley joins Colle+McVoy after the announcement of new client partnership with The Hershey Company and as Colle+McVoy retained its Recreational Boating & Fishing Foundation (RBFF) account after a competitive review. Billings at the agency have grown annually for more than a decade.