The latest drug on the New York club scene might surprise some people.

Preparation H.

Yes, that iconic ointment for what ails folks from behind apparently can get women in a lather.

ABC News is reporting that New York bouncer, blogger and author Rob Fitzgerald has noticed that young men waiting outside his clubs are greasing up with the hemorrhoid cream to make themselves look "ripped" for the ladies.

Fitzgerald says bodybuilders and posers use it, and now the tactic is making the rounds on the Internet, ABC reports. And women have been known to use it to combat facial wrinkles

ABC says Preparation H contains a medication that constricts vessels that feed blood and fluid to a particular area.

--PAUL WALSH