Chart: Sagging interest in Twins on TV

• 7.48 in 2008

128,000 households

• 6.25 in 2009 (-16.4%)

108,000 households

• 8.70 in 2010 (+38.0%)

152,000 households

• 6.24 in 2011 (- 28.3%)

• 4.52 in 2012 (- 27.6%)

79,000 households

• 4.23 in 2013 (- 6.4%)

(- 51.4% since 2010)

73,000 households

• 2,416,237 in 2009 (+ 4.9%)

• 3,223,640 in 2010 (+ 33.4%)

• 3,168,116 in 2011 (- 1.7%)

• 2,776,354 in 2012 (- 12.4%)

• 2,477,644 in 2013 (- 10.8%) (- 23.1% since 2010)