These days, when Cargill Inc. charters a ship to move agricultural products around the world, the company doesn't just ask about the rent, it checks the maritime equivalent of miles per gallon and emissions.
If the ship's a fuel-guzzling polluter, Cargill looks for another vessel.
The giant Minnesota agribusiness has chosen to take the world on a unique new voyage: It hopes to discover a way to make money by going green on the deep blue sea.
The idea that one of the world's biggest shippers can help the environment without hurting itself economically may seem contradictory. It isn't, said Peter Boyd, chief operating officer of the Carbon War Room, an international nonprofit group that helped talk Cargill into leading a corporate revolution against climate change.
"These guys are looking far ahead," Boyd said in an interview from London. The movement "needs an innovator and they don't mind being first."
Cargill will determine which vessels to charter using a seven-tier rating system. The system ranks individual ships in each class of the world's commercial fleet. Ratings go from most to least energy efficient. Cargill and two other pioneers -- Huntsman Corp. and UNIPEC UK -- have pledged not to use vessels in the two least efficient categories.
"There are some [energy efficient] technologies out there," said Tom Beney, president of Cargill Ocean Transport USA, a Cargill subsidiary. "We want to put a stake in the ground and say let's try some of these things. There's a lot of talk and not a lot of action."
So Cargill acted. The company believes it makes economic sense to ship only on vessels that consume less fuel and produce less carbon dioxide that contributes to climate change, Beney said.