Business: Designs, manufactures and installs the Cabreeze, a patent-pending convertible patio structure with a roof and walls that open and close independently to accommodate changing weather conditions and differing uses.

Founded: 2009

Headquarters: River Falls, Wis.


Employees: Four full-time, two part-time

Executives: Kent Forsland, founder and owner

2010 revenue: $300,000, projected to surpass $1 million this year.

Strategy: Pursue business with independent restaurants while seeking opportunities with chains; develop residential market and dealer network to reach homeowners.