Buffalo Wild Wings said Monday that it’s launching “B-Dubs Fast Break,” a program aimed at diners who want a quicker lunch.
The Golden Valley-based company’s research indicated that many customers have only 30 to 40 minutes for lunch from the time they enter a restaurant until they depart.
As part of the new program, restaurant staff will immediately identify customers who have a limited lunch window, and may place a “Fast Break” lunch card on their table to help ensure expedited service.
Patrons who choose the quick lunch will order from a “Pick 2” menu with three price points, and can choose from 7 entrees and 7 sides. Fast Break customers can also order snack and small portion sizes of traditional and boneless wings, which come with fries.
The “Fast Break” program is available weekdays between 11 a.m. and 2 p.m. at U.S. locations.
“We want our guests to know that choosing B-dubs for lunch doesn’t mean forfeiting your afternoon in the office,” Todd Kronebusch, the company’s vice president of food and beverage, said in a press statement.