Music industry analytics — sabermetrics aren't limited to sports geeks — indicate that the biggest boost in sales comes from performing at the Super Bowl halftime show. Second best is making an appearance on the Grammy Awards.
So rest assured that Justin Timberlake's "Man of the Woods" will top the Billboard charts after the Super Bowl. But who's likely to get a big bounce after Sunday's 60th annual Grammy Awards? Here's our analysis. Analytics will follow in a few days at your favorite music nerds' website. For the record, during the 3½ hours of the televised Grammys, only nine trophies were presented while 18 performances took place.
WINNERS
Bruno Mars. Even if he dresses down in track pants and a hoodie to do some fancy dancing in tennis shoes, he charms. It's his voice. His moves. His beats. And his likability. No matter how many trophies (six plus best engineered album) he took home, he wins. Again. And again. While collecting his album of the year prize (a safe move by the Recording Academy), he gave a shout-out to Minneapolis' own producer/writers Jimmy Jam and Terry Lewis for being an influence.
Kendrick Lamar. The rapper extraordinaire opened the Grammys with a four-song medley, with each number featuring a different vibe dealing with the state of the nation. U2's Bono and the Edge joined him for one tune but the songs weren't familiar to the masses even if the rapper's "Damn" was 2017's biggest seller. Yes, Lamar, who captured five prizes Sunday, is mainstream but he's not household famous. His performance was powerful but hard to define. However, his acceptance speeches were honest, direct and humble. That's an admirable way for a freshly minted star to act. He'll get a bigger bounce from the Grammys than Bruno.
Pink. She dressed down in baggie bluejeans and off-the-shoulder white blouse. Accompanied only by a pianist and a sign language interpreter, she delivered the ballad "Wild Hearts Can't Be Broken." As Pink, arguably the most believable pop singer on the planet, became more intense vocally, her skin turned redder and redder. Stunning.
Las Vegas tribute. Three country acts — the little known Brothers Osborne, rising star Maren Morris and superstar Eric Church — each took a verse and shared the choruses on a stately reading of Eric Clapton's "Tears in Heaven," with the names of 58 country music fans killed at a Vegas concert in October. Very moving.
Jim Gaffigan. Besides being a finalist for best comedy album, he had the unlikely assignment of introducing Little Big Town, the country quartet. But he seized the moment with some quick quips. "I've never heard of me either" ... "I'm looking forward to seeing Dave Chappelle win; it's great he let me write his acceptance speech" ... "My father was in the group ABBA; my mother is Elton John." Three zingers means Gaffigan was memorable.
Dave Chappelle. He did capture best comedy album — and the hearts of all viewers. "I'm honored to win an award — finally," he deadpanned. He then thanked his staff and family and abruptly ended with: "See you Monday." The audience at Madison Square Garden roared.