Well, it worked.
Offer consumers discounts and deals, and promote the sales heavily, and poof, people will buy stuff! Both Amazon and Target were basking in the aftermath of their big online sales this week -- Prime Day (well, days, since it spanned two days), in the case of Amazon, and Target's one-day online sale on Tuesday to counter it.
Minneapolis-based Target said its online sale, which included Black Friday-like discounts on categories such as 25 percent off small appliances and beauty and personal care items, was its single biggest traffic and sales day thus far this year.
That's not really a surprise though since it was Target's first big sale in 2018 and the biggest shopping days of the year are still to come around the holidays.
Some of the biggest sellers on Target.com were Dyson vacuums, Instant Pots, air fryers, Harry's razors, beauty boxes, car seats, and Google Chromecast.
Amazon also bragged that its Prime Day sale, now in its fourth year, "surpassed Cyber Monday, Black Friday and the previous Prime Day" in making it one of the biggest shopping events in Amazon history. Again, not a surprise since the online sales continue to grow every year and the biggest shopping days of the year are still to come.
The bestselling products for Amazon included many of its own devices such as the Fire Stick TV and Echo Dot, which many experts noted were some of the best deals in the sale.
Now that Amazon owns Whole Foods, the online giant extended its Prime Day savings into the grocery aisles, too. The biggest seller at Whole Foods on Prime Day? Organic strawberries.
Amazon also noted that the 43-inch and 50-inch Toshiba 4K Ultra HD Fire Edition TVs were its most popular TV deals. That's good news for Richfield-based Best Buy, which in a partnership announced earlier this year, is the exclusive seller of Fire TV-embedded models. Best Buy sells them as a third-party vendor on Amazon as well as directly through its own stores and website.