NEW YORK – The times, they are a-changin' on Broadway and not just because of the new Bob Dylan musical, "Girl From the North Country."
The Dylan show, which finds fresh ways to incorporate an existing song catalog into theater, is part of a wave of rock or pop-based musicals that have supplanted the dominance of Disney adaptations, which once clogged five Broadway houses at the same time. Of the 23 musicals running before the coronavirus shutdown, six were either the stories or songs of rockers (or both). Before year's end, more than a third of the musicals will likely be based on rock catalogs.
Disney is still a player, with "Frozen," "The Lion King" and "Aladdin" all doing good business, but that's nothing compared with the onslaught of Dylan, Alanis Morissette ("Jagged Little Pill"), the Temptations ("Ain't Too Proud to Beg"), Tina Turner ("Tina") and the greatest hits parade of "Moulin Rouge!," which draws on songs from the Rolling Stones, Whitney Houston and others.
And those don't include Bruce Springsteen, who ended a Broadway residency last year, or David Byrne, who soon will restart his concert/theater piece, "American Utopia," or the yes-it's-really-still-happening Michael Jackson musical, "MJ," which is slated to open in July.
All are Broadway hits, with national tours in the planning stages. "Tina," "Too Proud" and "Moulin Rouge!" all regularly join the exclusive club of shows that gross at least $1 million weekly.
Not all are trailblazers, creatively. "Tina" and "Too Proud" follow the typical jukebox musical path, sprinkling hits onto a biography of the icon being impersonated at the center of the show. Based on the reviews, "Moulin Rouge!" is its own crazy thing, faithful to its Baz Luhrmann movie inspiration and packing in parts of a jaw-dropping 70 recognizable songs along the way.
The Disney and rock models are not dissimilar, since both bring together phenomena that drive everything now: boomers and money.
As others have pointed out, Broadway musicals are expensive, so creating one from a pile of songs that audiences hum even before they enter the theater is not a bad way for investors to hedge their bets. Sure, jukebox shows do fail; who thought it was a good idea to carve "Escape to Margaritaville" out of the catalog of Jimmy Buffett, who has precisely one song audiences can be expected to know? But their record is better than original musicals, whose writers now find themselves aced out of Broadway's limited real estate by the likes of Elton John (who composed the long-running "Lion King," although it's not built on his persona) and Morissette.