You buy new clothes. Birds grow their own. The donning of fresh plumage is called molt, with new feathers replacing old.
The feathers we see are dead once completely grown. They break and show wear. They can't be repaired, so they're regularly replaced — through molt — on a schedule that varies greatly from species to species.
Molt is obvious on some birds. American goldfinches replace all feathers following the breeding season, a complete molt in the fall. Males go from bright to drab.
They undergo a partial molt as spring approaches, producing new contour feathers, those that define shape. These feathers also carry the bright colors of the breeding season.
Our chickadees molt, but you'd never know it. Molt brings no change in appearance for chickadees, or for our woodpeckers, jays and nuthatches, among others. It freshens plumage, replacing damaged or worn feathers. (If a feather is lost it is replaced immediately.)
House finches are yardbirds that do molt, the brighter red on males announcing spring.
First-year bald eagles are brown birds. They molt into plumages known as basic I, basic II, basic III, basic IV, finally reaching definitive plumage in the fifth year.
Definitive gives them the white head and tail most of us use to identify that bird. As bald eagles mature the white appears on a patchwork basis.