Doug Shidell is an innovator in the bicycle mapping business and an entrepreneur who still works a part-time day job.
Shidell has influenced the now-booming business of recreational and commuter bicycling. Over the last decade, he's sold 78,000 copies of his Twin Cities Bike Map, complete with a water-repellent paper so water runs off when you're trying to navigate the trail from Alexandria to Lake Carlos in a July rainstorm.
He's invested about $50,000 of his own money and countless hours to recently launch www.bikeverywhere.com, his first interactive map project with a bevy of helpful features. For a yearly cost of $12, bike enthusiasts can find and map trips throughout the Twin Cities, Minnesota, Wisconsin and northern Illinois.
Shidell, a fit 62-year-old thanks to a healthy diet and plenty of cycling, has yet to strike it rich. He still works three days weekly as a business analyst at Quality Bicycle Parts (QBP) in Bloomington.
He said he invested too much early on with software developers who initially made things too complicated. Still, he lived within a budget laid down by his wife, who also has a day job. He agreed that he wouldn't refinance their debt-free house or cash out their retirement funds.
Unable to borrow money from a bank or raise capital from angel investors, Shidell used a book — "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses,'' by Eric Ries — as his entrepreneurial guide to developing Bikeverywhere.com. The site offers helpful features, such as overlays that can be clicked to show where there are public bathrooms, water stops, campgrounds and other amenities along bicycle routes that range from a 90-minute ride in the Twin Cities to a several-day sojourn.
Bikeverywhere.com merges information into a mapping application that uses Geographical Information Systems (GIS) data to position roads, points of interest, and type of terrain in a way that lets riders use layers to explore and map customized routes that can be saved on laptops or mobile devices, shared and printed.
"I also want to add a lot more information to the site ... and improvements to the user interface that would make the site more interactive," Shidell said last week. "Right now, I'm working on the launch. I've been slowly spreading the word so I can get early adapters on the site. I'm hoping they will uncover most of the start-up bugs before the general public learns about the site."