NEW YORK — Over nearly two decades, Jeff Bezos built Amazon from a scrappy online bookseller into an e-commerce empire, shook up the print publishing world with the Kindle e-reader and even started a space travel company.
Now he is buying The Washington Post for $250 million, purchasing one of the nation's most celebrated newspapers at a time when the print publishing industry is enduring steep declines in revenues and readership.
The question is, what happens now?
"There will of course be change at The Post over the coming years," Bezos wrote in a memo to Post employees published Monday on the paper's website.
"The Internet is transforming almost every element of the news business: shortening news cycles, eroding long-reliable revenue sources, and enabling new kinds of competition, some of which bear little or no news-gathering costs," he wrote. "There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment."
With Amazon, Bezos built an e-commerce empire that changed how we buy everything from books to toilet paper — first on the Web, and more recently on our phones. He is also a driving force behind the rise of digital content, launching the first e-reader that gained mass acceptance and challenging market leader Apple with the sale of downloadable music and movies.
It's not clear what Bezos will do with the Post. He told the newspaper in an interview that he doesn't want to imply that he has a specific plan.
"This will be uncharted terrain," he said.