Fashion blogging has become more than a hobby, as bloggers have grown into entrepreneurs, art directors and creative consultants. Furlong, whose Wide Eyed Legless blog boasts 122,000 followers on Instagram, has lent her modern, minimalist eye in collaborations ranging from Rachel Comey and Loeffler Randall to J. Crew and Banana Republic. Last year, she went one step further and created her own e-commerce offshoot, WEL Shop, with a curated selection ranging from home decor to leather handbags, drawn from collaborations with some of Furlong's favorite makers.
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