Hubert Joly calls it his "surfing strategy."
While the consumer electronics industry is in a lull, Best Buy Co. Inc. has managed to avoid pitfalls by homing in on the hot spots where the surf is still up.
"We're very focused on catching these waves," Joly, Best Buy's chief executive, said in an interview Thursday after the Richfield-based electronics retailer reported better-than-expected first-quarter results.
These days, Best Buy has been finding those waves in big-screen TVs, appliances, and newer smartphones — in particular, Apple's iPhone 6 and the Samsung Galaxy S6. That helped it ride out a dry spell in tablets and laptops.
"Arguably in the first quarter there was real softness" in the industry, Joly added. "But what was remarkable was how much we were able to make up for that in market share gains."
Investor concerns about sales in consumer electronics pushed Best Buy's stock down about 19 percent in the last two months. Best Buy executives themselves had spoken cautiously about the quarter. But investors sent Best Buy shares up 4 percent Thursday after its quarterly results topped estimates.
Net profit fell 72 percent to $129 million in the three months ended May 3. Best Buy recorded a special charge for restructuring its Canadian stores. It had a one-time tax gain in the year-ago quarter to which its latest performance was compared.
Adjusted for those one-time events, Best Buy's latest profit amounted to 37 cents a share, which was better than the 29 cents analysts had expected and a slight improvement from 35 cents a share in the year-ago period.