At WCCO-TV, who has the harder role: The firer or the firees?

WCCO-TV's GM Susan Adams Loyd, below, doesn't have to like firing people, but she's got to learn to suck up those tears.

Last week, Mark Schiller and two other directors were fired, but "apparently it was a worse day for Susan, who actually excused herself from the firing meeting after sobbing," he said. "Quite honestly, I found it very disrespectful ... it seemed like it was now more about her and how she felt versus the three people who were being let go."

Ann Chevalier could confirm the emotion but not the tears. "I didn't really look at her face too much," she said Monday. "If she was sobbing, sorry, I didn't catch it. She just said this is the hardest thing she ever had to do. I'd like to think she is somewhat human."

Schiller said he, Chevalier and Greg Snow were called into a meeting with Loyd, creative services director Scott Wooldridge, controller Ann Ouellette, production manager Clayton Braaten and Gary Kroger, veep of engineering.

"Wooldridge, who is our immediate boss, comes out and says, We're going to move the meeting over here, and pointed to a room that had the door closed. I turned to Greg and Ann and said, 'This ain't good.' We were led in there and then there was the sobbing and everything going on. We were informed our services were no longer wanted."

Schiller said he was fired on his 11th anniversary. "I'll never say never, but I have a hard time picturing myself walking into a commercial television station again. It's a dying industry ... and quite honestly I don't think that they have the smarts to reinvent themselves. While I was no fan of Rene LaSpina [former WCCO GM], she would have at least looked us in the eye."

I await a response from SAL, as Loyd is known, although another insider who was not at the meeting said there were no tears.

Viewers of the pre-game portion of NBC's "Football Night in America" on Sunday could see Larry Fitzgerald Jr.'s hand grab the crown of Collinsworth's head when Jr. jogged over to the anchor desk after catching a practice ball. During a video replay, Bob Costas pointed out "Larry Fitzgerald warming up just moments ago and coming over to pay his respects to Cris Collins-worth. Lets you know he's in the house." Noting Jr.'s headphones, Al Michaels added, "And not only that, [but] listening to the NFL on Fox while he did it."

Collinsworth then supplied this tidbit: "He goofs around so much he'll take the owner and tackle him in practice just to get his suit dirty."

Michaels and Costas said they hoped Jr.'s well-dressed tackling dummy was Michael Bidwill and not his dad, Bill Bidwill. Lfitzgerald11 did not respond to my question via Twitter regarding these rascalities.

Sample of 'Sweet Sylvia' There was a chocolate mint missing from the recent "Sweet Sylvia Launch Party."

Where was Stokley Williams?

She held the launch party for her online dessert business at Creative Vision Cabinetry & Design Studio on Lyndale Avenue, behind H Design, where Sylvia tells me she also works as a hair stylist. She was stressed out about where to have the party when it dawned on her that this cabinetry showroom was perfect, laid out as a labyrinth of kitchens.

Every dessert looked the way it does on Sylveelicious.com, photos taken by Kristin Stith of emulsionsphotography.com.

The passion fruit and sweet potato cheesecakes were tasty. I really wanted to get into the fancy cupcakes in the tall, foo-foo paper, but the cupcakes didn't meet my minimum size guideline (I will not waste calories on cupcakes smaller than the giant-sized ones sold by Macy's). Robin Hickman, CEO and exec producer of Soultouch Productions, sampled a chocolate cupcake and pronounced it sweetened perfectly, not overly sweet. "I took a plate home," Hickman said later, laughing. "The cupcake was cool, but my favorite was the passion fruit cheesecake." Hickman said that Stokley's parents did support their daughter-in-law by attending.