Business: Builds handmade custom road, cyclocross and track bicycles from carbon fiber, designed to fit the individual rider. Also offers carbon-fiber bike repair.

Founded: 2010

Headquarters: Minneapolis

Website: www.appleman

Employees: 1

Executives: Matt Appleman, founder

2011 revenue: $50,000

Strategy: Continue partnering with select bicycle shops to promote Appleman Bicycles and assist buyers with getting a custom fit. Maintain highly responsive, individual customer service and one-on-one customer relationships.