Business: Builds handmade custom road, cyclocross and track bicycles from carbon fiber, designed to fit the individual rider. Also offers carbon-fiber bike repair.
Website: www.appleman bicycles.com
Executives: Matt Appleman, founder
2011 revenue: $50,000
Strategy: Continue partnering with select bicycle shops to promote Appleman Bicycles and assist buyers with getting a custom fit. Maintain highly responsive, individual customer service and one-on-one customer relationships.