They crisscross the country, wooing teenagers, trying to impress their parents and talking up their programs in hopes of landing that coveted four-star recruit.
P.J. Fleck is part of this fraternity, and Wednesday, as college football's three-day early national signing period begins, the Gophers coach will get a look at where his recruiting sits.
The conclusion: Overall, quite strong, with room to improve locally.
Fleck is expected to sign 23 players to national letters of intent for his Class of 2019, and the recruiting-focused website 247Sports.com has the Gophers' class ranked No. 33 nationally and eighth among Big Ten teams in its composite of major national recruiting services.
That's a solid follow-up to Minnesota's 2018 class, which ranked No. 30 after the first day of the early signing period and settled at No. 38.
The last time Minnesota had two consecutive top-40 recruiting classes came in 2008-09, when Tim Brewster signed the No. 26 and No. 35 class, respectively.
During the Jerry Kill/Tracy Claeys era, the Gophers' rankings ranged from No. 46 to No. 67.
"It's all an elevation in recruiting profile, which is what P.J. Fleck was brought here to do,'' said Ryan Burns, publisher of GopherIllustrated.com, which tracks Minnesota recruiting. "Everybody wants a top-25 class, but considering they won five games in 2017 and six games so far in 2018, to bring in some of the kids they have is a good sign for the future.''