Best Buy’s Super Bowl ad, starring Amy Poehler, was a pleasant enough commercial, a mildly amusing spot that was neither controversial nor boring.
But then CNET’s Chris Matyszczyk gave his take on it:
“…the more she came on to the gorgeous, virginal men in the blue polo shirts, the more it was clear that this was an amusing fantasy,” he wrote. “Poehler was there to make women feel good about gadgets. And sex.”
Uh...did we watch the same spot?
I found the full length commercial online and watched it again. Here are some of Poehler’s more suggestive questions:
“Do you deliver? No, I mean do you deliver?
“Does it make you feel uncomfortable when I use the word dongle?”
“Do you want to unbutton your shirt a little?”
“Will this [e-reader] read 50 Shades of Gray in a sexy voice? Will you?”
Bad Amy Poehler!!!
Best Buy’s choice of Poehler, a Saturday Night Live and Parks & Recreation veteran, was a smart move. She exudes intelligence, wit, and confidence, the type of spokesperson that could help Best Buy move beyond its male-centric culture and woo female customers.
So in hindsight, it’s a little distracting to see Poehler hit on the Blue Shirt guy. Had Poehler engaged a female Blue Shirt (without the sexual overtones), the spot might have carried more punch.
Oh well. At least we didn’t see Poehler make out with a Geek Squad agent.