Buddy Teevens had a vision. The Dartmouth College head coach wanted to shed a football way of life ingrained through numerous head-bashing Oklahoma drills. But only after he asked his players to stop tackling each other following a 2-8 season in 2009.
"The guys thought I was kidding," Teevens said. "But I just thought it was the right thing to do, and I also thought we could protect our players."
America's most popular sport was slowly being connected to CTE, or chronic traumatic encephalopathy, a brain disease linked to repetitive hits to the head. And Teevens was paying attention. He coached Dan Rooney, the great-grandson of Pittsburgh Steelers founder Art Rooney, and knew well the story of Mike Webster, the Super Bowl-winning center for the Steelers who ended up homeless while suffering from amnesia and dementia before his death of a heart attack at age 50 in 2002.
So as Sunday's Super Bowl at U.S. Bank Stadium looms, it's fair to ask about the future of the game.
Many, like Teevens, are trying to create a safer future underneath the ripples caused by brain injuries.
An important change started with a robot deployed in August 2015.
Teevens funded a graduate research project now called the Mobile Virtual Player, or MVP, a remote-controlled robot resembling a traditional tackling dummy that moves forward and backward and side to side. Nearly half of all NFL teams now use the MVP in practices to prevent injury. Twenty-seven college programs and 19 high schools have also bought into the new-age tackling apparatus in the 29 months of its existence.
"It replicates human movement as close as you can," Teevens said. "You can hit it nonstop and it doesn't get hurt and you don't either. Our injury rate dropped appreciably."