ADS DEFINED

According to the Federal Trade Commission's rules on truth in advertising, ads cannot be unfair or deceptive.

UNFAIR ADS

• Are likely to cause substantial consumer injury -- physical or economic -- that is not reasonably avoidable for consumers themselves and is not outweighed by benefits to consumers or competition.

DECEPTIVE ADS

• Contain a representation that would mislead consumers acting reasonably under the circumstances or omission of information that would be material to consumers.

JOHN EWOLDT