Minneapolis ad agency Campbell Mithun used its novel 13-tweet job application to find and recruit 8 summer interns. They were officially hired Friday, April 13.
The unique approach, which debuted last year, netted 380 intern applicants for 2012 from 33 states and 16 countries.
The "interviewing process" required applicants to post 13 tweets about themselves and to demonstrate their digital prowess.
Twenty Campbell Mithun employees evaluated the tweets and narrowed the field of candidates.
“We’re looking for digitally savvy, creative employees,” said Campbell Mithun Human Resource Director Debbie Fischer in a statement. “This process reaches that talent pool and allows them to showcase their smarts, their work, their mastery of social media and, quite frankly, their sense of humor. It’s quite impressive -- our industry has a very bright future.”
To check out the creative gems, view Campbell Mithun's jazzy video “L13 Tweet Highlights Reel.” It's on YouTube. Who knew 140 characters could generate so much fun?