Business: Consumer products company makes natural personal and home-cleaning products and natural extracts and organic spices, available online, through direct-selling associates and at major retailers.

Founded: 1868

Headquarters: Winona

Website: www.jrwatkins.com

Employees: 250

Executives: Mark Jacobs, president; J.R. Rigley, vice president of marketing and sales.

2008 revenue: $95 million

Strategy: Continue to seek greater retail distribution and greater consumer awareness of products, to drive retail and direct-selling demand.