While many women love to shop, most dread the actual process of selecting, shopping and buying a car. After all, spending hours negotiating the price, then spending more time in financing and finalizing the new car purchase is about as enjoyable as having a tooth pulled.
Preparing for the negotiating process can help ease the process, saving the savvy woman both her time and money. Here are my four key shop skills for placing the keys to a new car in your hands.
1. Know a good sale
Did you know that Manufacturer's Suggested Retail Price (MSRP) is just a starting point? While invoice price — the price the dealer pays the manufacturer for the car — used to be a closely guarded secret, a variety of car shopping websites now publish this information online. Shopping sites like TrueCar.com and Edmunds.com do even more than just publish invoice prices — they show actual transaction data that will tell you exactly how much specific cars are selling for, locally and nationally.
Knowing what the dealer paid and the market average for a specific model is the first step to negotiating a great price. With market average in mind, it's better to negotiate up from the invoice price, not down from MSRP.
The pricing flexes on vehicles based on inventory and popularity. A brand-new or extremely popular vehicle experiencing especially low inventory will have a less flexible price, where another model that's high in inventory or that's been lingering on the lot for a long time will have a more flexible price.
You will not see giant discounts on a brand-new limited-edition super sporty model that many buyers are drooling over. On the other hand, if you're willing to buy a car that's about to get a redesign, or even a model that's been discontinued, you may negotiate bigger savings.
I don't recommend that you negotiate your purchase price based solely on monthly payments; instead know the overall cost of the vehicle, including financing charges, that you're willing to pay. If you focus on getting the smallest monthly payment possible, then the salesperson can simply extend the loan for more months, adding finance charges to the term and increasing the total price you pay over the long run.
Most online shopping sites also have loan configurators that can show you how the market average price will break down into monthly payments, so you can also research what it should cost to finance it.