3M, Target, UnitedHealth and Medtronic play roles in establishing D.C. museum
Four Minnesota business organizations contributed more than $17 million toward the building of the National Museum of African American History and Culture, which opened its doors on Sept. 24 in Washington, D.C.
The 400,000-square foot building was established as one of 19 museums and galleries within the Smithsonian by an act of Congress in 2003. 3M Co., Target Corp. and UnitedHealth Group were among the 13 "cornerstone donors" contributing $5 million or more to the museum. The Medtronic Foundation was among 22 organizations to contribute $2 million or more as Keystone Donors.
3M's technology is helping to tell the black experience in the museum through 100 3M touch screens throughout the museum that help guide visitors through the exhibits. In the exhibit, "Freedom Now: The Modern Civil Rights Movement 1945-1968," 3M touch screens lead visitors through a question-and-answer application that informs visitors about the height of segregation including stories about freedom marches and the Montgomery bus boycott.
"This technology enables the Smithsonian to tell stories in new and exciting ways," Mark Lavoie, the 3M sales rep who installed the monitors, said in a statement. "The best way to connect with museum visitors is through the convergence of voice, data and video technology."
3M has a long partnership with the Smithsonian. Retired 3M executive Bob MacDonald serves as chair of its National Board of Directors.
Target Corp. CEO Brian Cornell served as an advisory board member of the African American museum. In a blog post on Minneapolis-based Target's website Cornell said, "This museum will be a place where visitors can come and learn, reflect, understand more about each other, and ultimately be more accepting of all people." Target is supporting the Target Learning Center at the museum, a space where visitors can take a deeper dive into history through interactive displays.
Patrick Kennedy
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