After it happened a third time, the Internet nearly broke.
And now, with Minnesota traveling to Iowa City tomorrow to take on the Hawkeyes on Thursday, the buzz about Iowa's Adam Woodbury "eye-poking" trend isn't going away yet, even if coach Fran McCaffery desperately wants it to.
"I'm 100 percent behind him, I know the kid and quite frankly I think there's too much talk about it," he said on yesterday's Big Ten coaches teleconference.
But talk there is.
Sunday, the Hawkeyes center, while defending point guard Melo Trimble, poked the eyes of a Maryland freshman in what would have been a small moment in a 71-55 blowout at Carver-Hawkeye arena.
Except that is not the first time this has come up.
In a recent game vs. Wisconsin, Woodbury poked the eyes of both Frank Kaminsky and Nigel Hayes while defending the Badgers -- incidents that had ESPN broadcaster Dan Dakich characterizing Woodbury as a "coward" and calling for his suspension.
Now this is all getting pretty ridiculous after the third incident, and clearly Iowa coach Fran McCaffery is getting sick of it as well.